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Thursday, 5 March 2009

Starter Task

What are mainstream and Niche products?

A Mainstream product is a product that is aimed for a wide range of audiences I.e. ages, genders etc. An example of a mainstream product Enermy Magazine. These also have a high circulation and high readership figure.

A Niche product is the opposite to a mainstream product as it is aimed at small range of audiences I.e taste in music. An example of a niche product is Metal Hammer. These have a low circulation and low readership figures.

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