Question 2
How does your media product represent particular social groups?
My media product has been mediated to address a preferred reading (Stuart Hall, 1980) to my target audience. This has been done by through images and style of text. The images have been mediated through Mise-en-scene (character costumes) the encoded costumes used for my images connote (Bathes) tough, gangster, seriousness which is very stereotypical for the genre of my magazine (RnB/Hiphip) Therefore my media product isn’t challenging the forms of a stereotypical appearance in terms of costumes of a Hiphop/RnB artist.
My media product represents particular social groups by challenging the type of social groups that stereotypically read this genre of magazine by having a white person on the front cover rather than a black person which would be a suitable archetype for the music genre. I had a white person on mine to show that it isn’t only black people read about the music and listen to this genre of music too. I have encoded yellow and white bold text font to represent bling etc which is very stereotypical for the music genre as many people who listen to this music like lots of jewellery etc.
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