What kind of media institution might distribute your media product and why?
The type of media institution that would possibly distribute my media product would be a conglomerate company as the circulation figures are going to be high due to Hip-Hop/ R&B music being highly demanded and also my magazine is a mainstream product, this means that a large number of copies are more likely to be sold. My media product is going to be promoted to the public through above the line advertising via the internet with its own website, where the audience can subscribe for the magazine online etc. It is also going to be promoted through TV adverts too. This is another reason why a conglomerate company would possibly distribute my media product as an independent company wouldn’t be able afford to distribute this product to the public via TV adverts etc.
Bauer and IPC Media would be examples of conglomerate companies that would distribute my media product.
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