Evaluation - Question 5

Question 5

How did you attract/address your audience?

I attracted/addressed my target audience by having a male artist like many other Hiphop/RnB as the main imagery. This showed an ideal partner for females whereas for the male audience it created an ideal self character as males want to be like him a any possible way (Carl Rodgers,1980). I attracted my age group by having a young person as my main imagery which is suitable as my age group is 16-24 year old where as if I had a 40-50year old person it wouldn’t have had the same effect.

I have attracted my audience with the picture of the iPod to attract the young ages as an iPod is a possession in which young people have.

The bold font attracts the male side as this shows masculinity and power which is very stereotypical. The colours of the text attract the more female side as the white and yellow are more feminine colours. The font also attracts my audience as this text is bold and powerful which is stereotypical for the music genre and the group of people that I am aiming at.

I attracted my british audience by applying a british person on the front cover to conote Britishness

The iPod will attract the BC1C2 social grade classification used by National Readership Survey (NRS) this is because these grades are the sorts of people who will have an iPod. Anything above or below are unlikly to have one meaning that it isnt going to appeal to those people.

My media product will attact these audience because they are considered to have enough income to spend on the products and services