A2 Media StudiesProduction - Danny Simpson B Block

Evaluation - Question 5

Question 5

How did you attract/address your audience?

I attracted/addressed my target audience by having a male artist like many other Hiphop/RnB as the main imagery. This showed an ideal partner for females whereas for the male audience it created an ideal self character as males want to be like him a any possible way (Carl Rodgers,1980). I attracted my age group by having a young person as my main imagery which is suitable as my age group is 16-24 year old where as if I had a 40-50year old person it wouldn’t have had the same effect.

I have attracted my audience with the picture of the iPod to attract the young ages as an iPod is a possession in which young people have.

The bold font attracts the male side as this shows masculinity and power which is very stereotypical. The colours of the text attract the more female side as the white and yellow are more feminine colours. The font also attracts my audience as this text is bold and powerful which is stereotypical for the music genre and the group of people that I am aiming at.

I attracted my british audience by applying a british person on the front cover to conote Britishness

The iPod will attract the BC1C2 social grade classification used by National Readership Survey (NRS) this is because these grades are the sorts of people who will have an iPod. Anything above or below are unlikly to have one meaning that it isnt going to appeal to those people.

My media product will attact these audience because they are considered to have enough income to spend on the products and services

Evaluation - Question 4

Question 4

Who would be the audience for your media product?

The target audience that my music magazine is aimed at:

ages of 16-24.
The magazine is aimed at both males and females
have an interest in HipHop/ R&B music as the artist on the front cover will have gangster look, creating an ideal self image and for females as the artist creates an ideal self image. The magazine will be a mainstream magazine.
This magazine will be aimed at working class and lower upper class audiences.
The Audience will be aimed at both white and black ethnicities
The magazine will be aimed at a British audience.

Evaluation - Question 3

Question 3

What kind of media institution might distribute your media product and why?

The type of media institution that would possibly distribute my media product would be a conglomerate company as the circulation figures are going to be high due to Hip-Hop/ R&B music being highly demanded and also my magazine is a mainstream product, this means that a large number of copies are more likely to be sold. My media product is going to be promoted to the public through above the line advertising via the internet with its own website, where the audience can subscribe for the magazine online etc. It is also going to be promoted through TV adverts too. This is another reason why a conglomerate company would possibly distribute my media product as an independent company wouldn’t be able afford to distribute this product to the public via TV adverts etc.

Bauer and IPC Media would be examples of conglomerate companies that would distribute my media product.

Evaluation - Question 2

Question 2

How does your media product represent particular social groups?

My media product has been mediated to address a preferred reading (Stuart Hall, 1980) to my target audience. This has been done by through images and style of text. The images have been mediated through Mise-en-scene (character costumes) the encoded costumes used for my images connote (Bathes) tough, gangster, seriousness which is very stereotypical for the genre of my magazine (RnB/Hiphip) Therefore my media product isn’t challenging the forms of a stereotypical appearance in terms of costumes of a Hiphop/RnB artist.
My media product represents particular social groups by challenging the type of social groups that stereotypically read this genre of magazine by having a white person on the front cover rather than a black person which would be a suitable archetype for the music genre. I had a white person on mine to show that it isn’t only black people read about the music and listen to this genre of music too. I have encoded yellow and white bold text font to represent bling etc which is very stereotypical for the music genre as many people who listen to this music like lots of jewellery etc.

Evaluation - Question 1

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My final product, which is my music magazine, “Ignition” has used conventions of magazines, such as a masthead by using it to display the title of the magazine that I have created. All magazines do this too. I have also looked at the positioning of mastheads and found that they are placed at the top on the front cover on other magazines, so I placed mine there too. I also used the name of the masthead to create connotations of the music genre.

I also have looked at the layout of text on a magazine front cover, contents page and a double page spread and I found that in most magazines that I researched has text in vertical columns, so I applied this into my magazine. All magazines follow a house style so I followed the convention by creating my own house style; I used this for text, text boxes for my contents page, page numbers and backgrounds. I have used cover images creates connotations and moods about an individual or an item which gives a certain attitude towards a certain type or group of people. My connotations have simular connotations to a real Hiphop. They are, gangster, seriousness, emotionless etc. I have also placed the issue number of the magazine just like a real magazine does.